Accelerating Growth – Providing Clarity – Maximizing Results

Steve Lounsberry

Steve is a graduate of the University of Northern Iowa with a Bachelor of Science degree in Mathematics. He also has a Masters in Business Administration from the University of Iowa. He is a Chartered Life Underwriter and a Chartered Financial Consultant.

Steve grew up in central Iowa near Ames. His business background began as a high school teacher and coach. He began his insurance career in 1978 with Life Investors/Aegon in Waterloo. He spent a total of three years as a producer and 10 years in corporate sales management positions prior to becoming President of Aegon's largest independent marketing company in Portland, Oregon. In 1994 he returned to Cedar Rapids as Vice President in charge of insurance agencies for Aegon.

In 1997, Steve became Chief Operating Officer for an independent financial services firm. By January 2000, he had assumed this role with three separate firms. By September of 2000, the Principals of the three firms made the decision to merge to create TrueNorth Companies, LLC. Steve became the Chief Operating Officer, Vice President of Sales, and a Principal for TrueNorth®. Since 2000, the firm has grown from 98 employees and $9.6 million in revenue to approximately 165 employees and $30 million in commission revenues.

In 2009, Steve became an independent consultant in his own company, KSI. He is also an advisor for Sitkins International. His mission is "Maximizing People's Performance," with his purpose being to serve as a catalyst for individuals and teams with a focus on results and personal growth to achieve strategic business performance objectives.

Steve resides in Cedar Rapids, IA with his wife of 39 years, Linda. They have two children and grandchildren who all reside in Seattle, WA.

Steve Lounsberry

Steve Lounsberry, President
M: (319) 350-6363
O: (319) 775-5151

Video Bio:

Steve is also an advisor for Sitkins International. Check out his Video Bio to see what members say about Steve.


  • University of Northern Iowa
    B.S. in Mathematics
  • University of Iowa


  • Katalyst Systems:
    • President
  • Sitkins International:
    • Advisor
  • TrueNorth Companies:
    • Principal
    • Chief Operating Officer
    • Vice President of Sales
  • Life Investors/Aegon:
    • V.P. of Insurance Agencies
    • President of IAegon
    • Corporate Sales Management
    • Producer


  • Chartered Life Underwriter
  • Chartered Financial Consultant